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Multimodality: A Social Semiotic Approach to

Multimodality: A Social Semiotic Approach to Contemporary Communication by Gunther Kress

Multimodality: A Social Semiotic Approach to Contemporary Communication



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Multimodality: A Social Semiotic Approach to Contemporary Communication Gunther Kress ebook
Page: 236
Format: pdf
Publisher: Routledge
ISBN: 0415320615, 9780415320610


Scholars such as Gunther Kress and Theo van Leeuwen offer a social semiotic approach to multimodality through the lens of visual rhetoric and visual literacy. Book review: Gunther Kress, Multimodality: A Social Semiotic Approach to Contemporary Communication Xinzhang Yang Discourse Studies 2012;14 518-520 http://dis.sagepub.com/cgi/reprint/14/4/518. Multimodality: A Social Semiotic Approach to Contemporary Communication by Gunther Kress 4. More recently, Anne Wysocki offers a definition of new media that also encourages a social element to composing . Digital Literacy for Technical Communication: 21st Century Theory and Practice Ed Rachel Spilka 5. Multimodal discourse: The modes and media of contemporary communication. Scholars interested in human communication have long recognized that it is necessary to extend the purview of the field of semiotics to include all types of sign-making activity. Gunther Kress' book Multimodality is specifically subtitled “A social semiotic approach to contemporary communication”. By semiotic, he's referring to the philosophy of signs and symbols and their general function. Part of Hatchette, UK: Hodder Education.